Ekmek İsraf Etme

Turkish Grain Board

Türkçe|English
Türkçe|English

The Target Audience


The Target Audience



Bread enters the homes of everyone without any difference between the rich and poor and since it is a food product which is consumed by everyone the target group of the campaign is generally the whole of the society. In order to be specific according to the research the target audience is the bakeries, restaurants, hotels, cafeterias and homes where waste is intensified. Women with their importance and place in our society and children in terms of giving them conscious consuming habits are prioritized target audiences.